I’ve always wondered how artists benefit from having their albums on Spotify. Well, at least some of my questions are now answered. A band called Vulfpeck took a brilliant approach to use the online music streaming service to their own advantage.
As it stands now, bands make $0.007 per stream. That ain’t a whole helluva lot. Vulfpeck decided to record a complete silent album called Sleepify and asked their roughly 1,000 fans to play the album on repeat on Spotify while they were sleeping.
The band used the Spotify users’ streams to figure out where people were listening to their album and decided to route their very first tour around that information. Furthermore, the revenue generated by the constant streaming of Sleepify funded the tour, so all shows would be free.
Vulpeck frontman Jack Stratton said the idea was to tour where they knew people would want to see them, instead of hitting the road blindly and potentially playing to empty rooms. He added that Ann Arbor, Michigan had the most Vulfpeck fans based on the data.
Well done, gents! You guys are practically data scientists. I’m interested to see what these clever fellas come up with next.