Fact Snacks!

in-2012-jc-penney-got-rid-of-all-sales

In 2012, JC Penney got rid of all sales,  discounts, and coupons to institute the “Fair and Square” pricing policy. 

The  consumers hated it, the company’s stock  plummeted, the CEO was fired, and they had to revert back to inflating prices so people would be tricked into thinking the ‘sales’ were actually a good deal. 

(Source, Source 2)