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Company Sues Disney for Slogan Used in Frozen 2

Photo Credit: Unsplash

From The Lion King to Toy Story 4 to Aladdin, there has been no shortage of successful Disney films this year. That success has translated to billions of dollars for the movie-making titan. In fact, seven of the ten top-grossing films of the year are Disney flicks, and Frozen 2 is well on its way to joining the mix…for now.

According to a TMZ report, Disney is facing fire for its use of the “Trust Your Journey” slogan made famous by its latest offering in the Frozen franchise. Apparently, a Nevada-based company “formed as a result of a personal fight and victory over breast cancer” is fighting for its share of the Frozen 2 profits.

The TMZ report states that the slogan has been in use for more than a decade, and the company has utilized it on a variety of clothing, jewelry, mugs and other merchandise. And that merchandise has been sold at Cracker Barrel and QVC. In fact, according to Trust Your Journey, it has sold nearly $4 million in merchandise over the years.

That sure is a staggering amount of money for a small company. Of course, it pales in comparison to the $924 million Frozen 2 earned in less than a month in theaters worldwide. The film has drawn excellent reviews, including a 92 percent audience score on the popular review website Rotten Tomatoes.

Disney did not respond to TMZ for a comment, so it remains to be seen if Trust Your Journey will be successful in its financial quest or if it’ll be frozen in its tracks.