One of the most famous beer brands in the entire world is taking a big environmental step: they’re ditching plastic in their packaging in favor of a more sustainable alternative.
The manufacturer of Guinness, Diageo, announced that they’re getting rid of their plastic beer packaging and will replace it with cardboard that is 100% recyclable or biodegradable. That’s great news!
The company also announced it is investing $21 million (U.S.) into the new project, and that getting rid of plastic rings and shrink wrap will remove the equivalent of 40 million plastic bottles from its operations.
Diageo owns Harp and Smithwick’s as well and plans to move away from plastic on those brands, too. The sustainable beer packs are supposed to debut in Ireland in August 2019 and expand to the rest of the world in 2020.
Oliver Loomes, the director of Diageo in Ireland, said, “Managing our environmental impact is important for the planet and the financial sustainability of our business. We already have one of the most sustainable breweries in the world at St. James’s Gate and we are now leading the way in sustainable packaging. This is good news for the environment and for our brand.”
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Good work Guinness! Now head to the pub and order a couple to celebrate!
