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It’s gotta be hard to come up with new ideas when you’re in advertising. Especially when you are marketing food products. Take baked beans for example.
Photo Credit: Pixabay
How much can you really say about them? How can you make them interesting? And what can you do to set your brand apart from the others?
Photo Credit: Facebook,Andrea Loncaric
Well, Heinz in Australia has taken a decidedly different approach with their baked beans. For their new ad, which runs over three minutes, the company takes a Pixar-influenced approach to tell the story of a character named Geoff, head innovator at the company.
Photo Credit: YouTube,HeinzAustralia
Heinz released the ad in Australia as part of a product launch for their new ‘Can Size For Every Aussie” campaign. The ad took a year to make and it definitely has a different vibe than most commercials for beans. Check out the video below.
h/t: Mashable
