The Oscars just took place about three weeks ago, and while it was the film Parasite that was front and center that evening, there was another interesting story bubbling just below the surface.
A company called Frida Mom made a 60-second commercial that they wanted to air during the Oscars, but ABC rejected the ad for being “too graphic.”
Frida Mom is dedicated to helping women with postpartum preparedness and the ad depicts a new mom waking up in the middle of the night and struggling to use the bathroom. She is wearing mesh underwear and it’s obvious that she is having a hard time and she’s in pain.
Frida Mom’s people said, “It’s just a new mom, home with her baby and her new body for the first time. Yet it was rejected. And we wonder why new moms feel unprepared.”
News of the censorship made some celebrities speak out online, including Busy Philipps. She said, “I legit teared up when I just watched it. I DO believe so strongly that the more we can NORMALIZE A WOMAN’S BODILY EXPERIENCE IN MEDIA, the better off our culture and society will be. AND YES THAT MEANS ADS TOO.”
It seems kind of old-fashioned to assume that people would be offended by an advertisement like this, but ABC apparently felt it was too controversial.
You can watch the rejected Oscars commercial below.
What did you think of this commercial?
Was it too controversial? Maybe you don’t see what the big deal was and why it was rejected?
Either way, let us know in the comments. We’d like get your take on this subject.