Hey, maybe it sounded like a decent idea at the right, right? Maybe not for the people who actually went through with getting inked up.

Domino’s Pizza in Russia launched a two-month promotion in August where anyone who got the company’s logo tattooed on their body, shared a pic on social media, and hashtagged the promotion link would get 100 free pizzas every year for 100 years-so basically, free pizza for life.

Well, wouldn’t you know it, a bunch of Russian folks got the Domino’s tattoo…

Photo Credit: Instagram

Photo Credit: Instagram

Photo Credit: Instagram

Photo Credit: Instagram

…and then Domino’s backtracked on the promotion, saying they’d only honor the first 350 souls brave enough to get a tattoo and issuing a statement saying they wouldn’t be accepting any more participants:

“An urgent message to all those sitting at the tattoo artist’s right now: We’ll include you in the list of participants, but we’re waiting for photos up to midday today. To those with appointments scheduled for later, we recommend canceling them.”

Let’s hope at least 350 people who got the permanent ink do get free pies for life. As for the rest…there’s always laser removal…