Twister was first called Pretzel, but the name was changed when Milton Bradley acquired it. The game was a flop until Johnny Carson played it on his show with actress Eva Gabor, the audience went wild, and sales skyrocketed. Some stores still refused to sell ‘sex in a box,’ so MB advertised it as ‘fun for the whole family’ and tried to boost its image by depicting relatives of all ages getting into weird positions together. Source Source 2