We live in a very strange world right now. People are famous and wealthy for doing almost nothing except knowing how, when, and where to take a photo and post it to social media. Very odd…
A construction worker named Omar asked his daughter what an “influencer” is, and after she explained the (pretty ridiculous) reality behind this phenomenon, Omar said “Pssh, I could do that!”
And he did: He started his own Instagram account with carefully curated photos of his everyday life.
Omar posted his first photo on May 3, 2019, and his numbers have gone through the roof. As of this writing, Omar has 435,000 Instagram followers. I’d call that a success, wouldn’t you?
Take a look at Omar’s pics and maybe pick up some tips on how you can become an influencer yourself.
PS: Read all the way until the end for an important update on this viral, trending story. It turns out that all is not as it seems…
1. On the job
2. A delicious cup of coffee
3. Pinkies up
5. The splash
6. More coffee
7. Stogie time
8. Here I am
Update: it turns out that Omar and his Instagram persona are just a marketing ploy by an ad agency to sell coffee.
Cuvée Coffee in Austin, Texas, to be exact. If you go back and look through “Omar’s” photos, there are quite a few coffee pics in there and they’re all tagged the same location.
Mike McKim, the owner of Cuvée Coffee, said, “The whole idea was what we always thought as an influencer, and what we used as an influencer in the past, they don’t always fit our brand. We need a different type of influencer: a hard-worker, blue-collar guy.” So McKim worked with a marketing company to create the Omar character and the ad campaign.
I wish Omar was real, but this is still a pretty clever marketing ploy, I must admit.