We all know we produce WAY too much waste and garbage, and that’s why this is some very welcome news.
Lately, we’ve been seeing a wave of huge companies try to ditch plastic in one way or another, and now KitKat is getting in on the action as well. Nestlé owns the iconic candy brand, and it recently started distributing KitKat Mini bars in Japan packaged in paper instead of plastic.
The best part? The new paper packaging comes with instructions on how to make an origami crane, which is a traditional Japanese symbol of thoughts and wishes.
Nestlé announced in January that it wants to have all of its products packaged in fully recyclable material by 2025. To give you an idea of how massive Nestlé’s empire is, the company’s beverage products alone made more than $20 billion last year. That’s a lot of drinks, no?
Japan is the biggest market in the world for KitKats (4 million are sold each day) and the company expects to cut down on about 380 tons of plastic each year with this groundbreaking decision.
Nestlé in Japan plans to debut paper packaging for the regular-sized KitKat multi-packs in September 2020, and for regular-sized individual KitKats in 2021. If that’s not progress, then I don’t know what is, friends.
Nice work, Nestlé. Let’s hope a whole lot of other huge corporations follow your lead sooner than later. Now all we need to do is think of some good instructions we could put in products for Americans…
Any ideas? Share them in the comments below!
