Millions of Americans Actually Think Their Chocolate Milk Comes from Brown Cows


I’ve never really considered that people over the age of 5 might think strawberry, chocolate, and regular milks come from different color cows, but, I mean, if no one ever told you differently…I suppose it could still make sense?

Aside from the fact that you’ve never actually seen a pink cow.

Then again, I live in the middle of the country, where cows appear regularly on the side of the road. So maybe I should give coastal city folk a break?

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NAH – this is ridiculous.

It turns out that A LOT of adults believe that chocolate milk comes from brown cows. How many, you ask?

Well, according to the Innovation Center for US Dairy’s website, around 16.4 million people across the country.

They know this because they commissioned a survey to see, which found that 7% of respondents think brown cows equal chocolate milk.

Yep, right out of the udder.

This despite the fact that their official statement (and common sense) says, “Chocolate milk – or any flavored milk for that matter – is white cow’s milk with added flavoring and sweeteners.”


And get this: 48% of respondents – which would mean over 154 million people nationally, if the survey statistics were extrapolated to the country as a whole – admitted they aren’t sure where chocolate milk comes from. As in, maybe it comes from a brown cow? Who knows??

A few more fun facts that emerged from the same survey:

37% of Americans admit to drinking milk straight out of the carton in the fridge (YIKES).


And 29% of Americans buy chocolate milk “for the kids,” but really they just want an excuse to drink it themselves.

As far as the latter, I hope by the time their kids move out they can own what they like and drink it all day like a m-fing adult (who may not know where it comes from). Because chocolate milk, brown cow or no, is delicious.