It’s gotta be hard to come up with new ideas when you’re in advertising. Especially when you are marketing food products. Take baked beans for example.
![](https://didyouknowfacts.com/wp-content/uploads/2017/09/boston-baked-beans-671041_640.jpg)
Photo Credit: Pixabay
How much can you really say about them? How can you make them interesting? And what can you do to set your brand apart from the others?
![](https://didyouknowfacts.com/wp-content/uploads/2017/09/18765631_1340587506029731_6961055727539358182_n.jpg)
Photo Credit: Facebook,Andrea Loncaric
Well, Heinz in Australia has taken a decidedly different approach with their baked beans. For their new ad, which runs over three minutes, the company takes a Pixar-influenced approach to tell the story of a character named Geoff, head innovator at the company.
![](https://didyouknowfacts.com/wp-content/uploads/2017/09/Screen-Shot-2017-09-10-at-1.58.10-PM-1024x587.png)
Photo Credit: YouTube,HeinzAustralia
Heinz released the ad in Australia as part of a product launch for their new ‘Can Size For Every Aussie” campaign. The ad took a year to make and it definitely has a different vibe than most commercials for beans. Check out the video below.
h/t: Mashable