Outdoor Brand Patagonia Just Stopped Selling to Clients Who Destroy the Environment

Photo Credit: Midtown Uniform

The Midtown Uniform Instagram page has been amusing its followers for some time now. The page skewers NYC finance bros on the basis of their almost identical style choices – namely, a button-down shirt, slacks, and a Patagonia fleece vest.

The page’s name actually comes from the fact that SO MANY of these professionals wear that exact look that it may as well be considered an official uniform.

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I refuse to live in a world where I am killing it with my boys at joshua tree and am forced to go home at 4 am #midtownuniform

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This photo was found next to the term “squad goals” in the dictionary. #midtownuniform

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That may not be the state of things for long, however. You see, Patagonia recently announced that they’ll be ditching clients in the corporate world in favor of clients whose interests more closely align with the company’s new mission to “save our home planet.”

This policy became public after Binna Kim, president of a communications agency named Vested (ironic, right?) tried to place an order of Patagonia vests for a client and received this rejection letter:

Basically, Patagonia is no longer accepting potentially lucrative deals from clients whose businesses support or condone practices that are destroying the environment.

It’s a move that may very well cost the brand quite a lot of money in short-term sales, but in the long run it’s a smart move for the outdoor-friendly company: they are making sure their brand is still associated with the great outdoors.

Talk about putting your money where your mouth is!