Speechwriter’s Thread Explains How World Leaders Can Get People to Pitch in Against COVID-19

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COVID19 has fueled a pandemic, and this means countries all over the world have to cooperate. Flattening the curve requires as many people to cooperate as possible.

That’s why it’s vital that leaders inspire people around them to collaborate for the good of humanity.

Speechwriter Simon Lancaster wrote a thread explaining one acronym world leaders should remember: FEAR. Not to worry, it’s not what it sounds like. It’s a way to structure speeches to better inform the public.

Leaders should express facts first and remain calm when discussing bad news.

This makes it easier for the public to trust world leaders who are in charge of decisions that could impact their country’s health response.

The ‘E’ stands for enemy.

In this case, world leaders must explain the obstacles they’re facing when dealing with a major problem.

‘A’ is for action.

In this part, leaders explain what they will do to confront the problem.

‘R’ is for reward.

People need to understand why their collaboration and support are worth it. Where is the light at the end of the tunnel?

Lancaster then explains why this method is effective.

He also explains that when he came up with this structure, he never expected humanity to be living through a circumstance like ours.

You don’t need to be a world leader to use this acronym during a crisis.

What did you think of Lancaster’s methods? Do you think these would make people feel safer during tough moments?

Feel free to opine in the comments below.