You know you want it, you know you need it. Water with an edge, baby. No more of that boring bottled water that you’ve grown so accustomed to. If you’re looking for “punk rock water”, well, you’re in luck. Finally.
Liquid Death was launched by Mike Cessario, a former creative director at Netflix. Cessario wanted to create Liquid Death because of his background in the punk rock and metal scenes. He said,
“At first we knew the easiest crowd for us is anyone into heavy metal, punk rock, and that kind of world because they immediately get the joke and get the humor and have never seen anything like it. What makes this appealing for such a large group is that it feels like a niche thing.”
The product comes in 16.9-ounce “tall boy” cans with an evil logo for that added punk aesthetic.
Cessario has received $1.6 million in seed money from big tech names – people like the founder of Dollar Shave Club and the co-founder of Twitter.
“If you think about it, it makes sense; everything metal and punk is extreme. Being vegan is extreme, protesting the deforestation is extreme. There are more vegans at a heavy metal show than Taylor Swift show. We are by far the most sustainable option for packaged water, which is a big driver for why people want to buy from us.”
Check out Liquid Death’s advertisement.
All you punks out there, what do you think?