Ever wonder who Big Brother really is? Well, Belgian artist Dries Depoorter may be the Big Brother you need, as you can see from his new project “Tinder In”, which reveals the differences in peoples profiles on LinkedIn versus the infamous dating site, Tinder.

Photo Credit: driesdepoorter.be

This project makes a mockery of just how private you think your social media accounts are. After grabbing random people’s profile pics from the two sites, Depoorter aligns them side by side to compare how people are when being professional and how they are when they’re looking for a date.

“To question and challenge privacy issues, I’ve used examples from my surroundings as well as examples from my personal life (as I do in many of my projects). With this, I do not have the intention to expose any person in particular. My intention is to mock privacy in general. I want to expose what can be exposed so easily without us realizing it. From now on, I will continue this project without anyone being recognisably pictured.”

Photo Credit: driesdepoorter.be

You may be asking why he’s pursued this topic. It simply shows the dichotomy of people on social media.

“On LinkedIn you come across all these neat business shirt photos, often against a white background, typically made in a professional photo shoot done specifically for interviews,” Depoorter told Vice’s Creators Project blog. “On Tinder you see party pics and holiday photos showing a lot more skin. Women show off their cleavage, men pick photos in which their muscles show.”

Don’t worry, he’s not out to get anyone, he’s just proving a point. And he does so by including his own pictures.

Photo Credit: driesdepoorter.be

In the end, he feels that this social experiment serves as a reminder that few boundaries exist online today.

Photo Credit: driesdepoorter.be

“Putting those profiles next to each other is a reminder of the fact that there are few boundaries online and in life in general — the personal and professional realms have little separation anymore.”