Did you know that some people shampoo and blow-dry their cows before showing them at competitions, so the animals will be nice and fluffy and will potentially get higher scores from judges?

Well now you do. It’s true!

The rest of the people of the internet are just now catching on to this phenomenon, and they LOVE IT. I think you will too because it’s freaking adorable.

See for yourself.

1. In love

2. Walking tall

3. Very fluffy

4. Awwwww

5. Pretty impressive, yes?

6. Blow outs

7. He knows you’re staring at him

8. Blow-dried to the max

9. OH MY GOD

10. Strike a pose

It’s the sensation that’s sweeping the nation!