Heinz Ketchup is relishing their cleverness in a challenge they threw down recently.
It’s an all-red puzzle that will likely keep us occupied until the end of time, and we are not amused.
Want to hear the really crazy part?
At first, the puzzle was only available by winning a contest by commenting on an Instagram post about who you would work with to put such a puzzle together. Kind of like an Amazing Race team with each person contributing a particular skill set? Like great eye-sight, spatial awareness and buckets of patience.
Yeah, in order to get this HORRIBLE puzzle… you had to win it. And then they let you buy it. For $24.99.
Seriously Heinz? Seriously?!?!
There was a limited supply, so now it’s sold out. Not that you wanted it anyway.
Heinz also announced they are donating $10,700—the equivalent of 107,000 meal—to Feeding America.
There are 570 pieces (because of Heinz 57… get it??) to this puzzle and the entire thing is Heinz Ketchup red. Meaning once you pull out the straight-edged pieces and put together the frame, you are entirely on your own to figure out the rest.
Turns out that puzzle-aficionados are more than willing to step up to the plate to put together this torture test.
Personally, I would need baskets of piping hot fries to keep me sorting through hundreds of ketchup colored pieces until the last one is finally popped into place.
I mean, it could be fun. Just like a root canal is fun.
How about you? Does a puzzle in all one color look like fun?