Here’s the Reason You Can’t Get a McRib Any Time You Want

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Ah, the McRib. I know there are people out there who love it, crave it, and count the days until it returns, even after the rather startling (if not surprising) truth about its ingredients is now public knowledge.

But if so many people are ready to fork over their cash year-round, why does McDonald’s insist on holding out?

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For your next gathering, add ? to your #McRib for a menu upgrade that’ll make you the talk of #McRibSZN. ? ? Find one near you in our App.

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Well, you’re about to find out, so hold onto your Happy Meals, my friends…

It’s not as surprising as you might think. Basically, it’s all about the marketing.

According to CNN, McDonald’s doesn’t actually believe you’d buy the McRib year round; they think the seasonal nature of the product is exactly what makes it so popular.

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Everyone: It's National Chicken Sandwich Day. Everyone: The Popeyes Chicken Sandwich is Back! Me: #mcrib #mcribisback #mcdonalds

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When fast food chains employ a “limited run” item, they know diners are more motivated to make time to grab not just one, but several, while it’s in season – something they might not do if it were available any ol’ time.

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Finally!!!!!! #mcrib #seasonal #iamloved

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The McRib first appeared in 1981, but it didn’t do well, so McDonald’s removed it from the menu in 1985. When it returned in 1994, people gave it more of a chance, and by 2005, it became a regular on McDonald’s recurring menu. Consumers should also know the sandwich contains 70 different ingredients, which include, “pig bits like tripe, heart, and scalded stomach.” Add in some azodicarbonamide, ammonium sulfate, ethoxylated mono- and diglycerides and more.

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Finally got to punch my McRib tag! #jamesbeard #michelinstar #mcrib

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Nowadays, people are actively excited when it comes back around, instead of feeling like it’s just one of many options they could get whenever.

And if you’re looking to cash in on the latest McRib season, please enjoy yourself responsibly – and if you’re anything like me, don’t forget your antacid.