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IKEA Russia looks like they know a thing or two or three about keeping kids entertained while cooped up inside the house. Perhaps it’s the long winters? Or the fact that kids probably don’t have many options in a highly authoritarian, semi-fascist state?
Whatever the reason, they are willing to share their furniture fort building schemes and they look like a ton of fun.
Photo Credit: IKEA Russia
The new campaign shows six different designs for fort-building magic and was launched by the Instinct agency on the retailer’s behalf.
So far, the plans are a hit and people have posted their structures using the hashtag #явдомикеикеа, which translates roughly into “I’m an IKEA house.”
Photo Credit: IKEA Russia
The (IKEA-defined) easy-to-follow instructions uses blankets, chairs, small tables, and the like, for making the forts.
One of the fortresses says you will need a sofa, two blankets and ten clothespins. But, you don’t have to have IKEA furniture. You can use your plain, old non-nordic furniture. Just be sure to post your children’s creations so we can all see.
https://www.instagram.com/p/B_7iTrlqaW5/?utm_source=ig_web_copy_link
Don’t forget that cats like forts too.
https://www.instagram.com/p/B__-dfSK6ze/?utm_source=ig_web_copy_link
Ditching the blanket for cardboard lets kids decorate their forts any way they like. Translation: hours of quiet time.
https://www.instagram.com/p/CAHxv6HguqE/?utm_source=ig_web_copy_link
We love the idea of how they’ve presented fort building in their iconic, if not frustrating at times, format and given us a fun way to introduce a low-tech, nostalgic-filled pastime to our kids.
Hopefully, you’ve got some cans of silly string in your stockpile.
