Milkmen delivering the milk, cream and butter for the household early each morning was one of the more charming features of the 1950s.
Then, like all cool things, milkmen fell out of favor. It somehow became more convenient and less expensive to buy our dairy at the grocery store.
But here’s something else you can blame on – or credit to – millennials.
They don’t want to go to the store and buy big plastic jugs of milk.
They are bringing back the milkman.
Millennials are always looking at ways to live with less waste and plastic, even if it costs a little more.
Companies in London, in particular, are seeing a big uptick in customers signing up each month to have fresh milk and other dairy delivered, and most new customers request glass bottles.
Glass can be reused up to 25 times, and it’s completely recyclable. Plus, cold milk belongs in glass, don’t you think?
The London milkman are also learning more about what their customers need and want. They’re starting to deliver artisan*l food items too, like bread and local honey, all before breakfast. Milkmen are iconic but they also want to be relevant to their communities and of service to the modern family.
Most of these new customers are young families with children. To them, the milkman provides the experience of delivered, fresh, cold milk in a bottle, while reducing plastic waste.
Sometimes, the old-fashioned ways really are butter…better.
What do you think about this trend? Let us know in the comments!