Did you know you can call a random Swedish person and talk to them about their country?
Swedish Tourist Association CEO Magnus Ling says, “With The Swedish Number, our goal is to create more pride and knowledge about Sweden, both nationally and internationally.”
“We are making Sweden the first country in the world with its own phone number and giving our fellow Swedes the opportunity to answer the calls, express themselves, and share their views, whatever they might be,” said Ling. “In troubled times, many countries try and limit communication between people, but we want to do just the opposite.”
To be connected to a random (and presumably friendly) Swede, just call +46 771 793 336.
Wait… that’s +46 771 SWEDEN.
Awwwww, I see what you did there Sweden!